The Road To Success & Alberto Calcagno’s ways to Exercise Your Courage Muscle

Photo by Ian Schneider on Unsplash

About three weeks ago I had the opportunity to experience Alberto Calcagno on stage. Alberto, the CEO of Fastweb (Swisscom’s italian subsidiary) started with the words “It’s our 25th consecutive quarter of growth”. What followed was a fantastic summary of what I think is a prime example of how success and a success-oriented corporate culture are made.

  1. Innovation — A clearly defined and strategically anchored approach to new technology, and therefore a continuous investment in innovation.
  2. Being different — The ability to dominate the market, to implement things quickly, to try them out and to anchor them strategically, mainly due to pragmatic and quick decisions.
  3. People — Considering people as the most important asset of the company and cultivating a performance-oriented culture.

While these three points are crucial to Fastweb’s success in the last 25 quarters, there is something even more important above all else… it’s courage, or in Alberto’s words: To be the first to do the first jump in the first flying lesson!

But listen and watch it yourself:

Set yourself challenges, take them in small steps, explore your own strengths and weaknesses: Fail, Learn, Improve!

I’m Milos Radovic, Head of Marketing Development at Swisscom.

I work. I learn. I write. I teach. I believe there’s always room to improve! Follow me to see more inspirational stories…



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Milos Radovic

Milos Radovic


Head of Marketing Strategy & Development at Swisscom — Lecturer for Digital Marketing & Mobile Business —